If the “have it your way” slogan is true, then it’s time for everyone to write to Burger King and their ad agency, Crispin, Porter, and Bogusky, and let them know you won’t be eating there any time soon. Why?
Last night I saw an ad for their new breakfast menu, featuring a mailman marching down the street. During his march he referred to Rottweilers and Pit Bulls in a very derogatory tone. I am SO tired of news casts, product commercials, television shows, movies, and people in general, slamming dogs who fall into the bully breed category.
Several years ago Burger King created an ad campaign that featured a rooster in a fighting ring to promote their new chicken sandwich. I wrote a scathing letter to their CEO asking that it be pulled due to it’s obvious support of cock fighting. Surely, I wasn’t the only one who wrote to them, but I never saw that ad again.
We have a voice with our computers, our pens, and our wallets. If you agree with my position and want to be part of ending bias and condemnation for bully breeds, then please write to Burger King at email@example.com and to the ad agency at firstname.lastname@example.org